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Balloonstitute Comes To Motown!
September 20-22, 2011 in Detrolit, Michigan.
Join us and experience our hospitality and world-class learning in a relaxed atmosphere
of professionals dedicated to the art of balloons in décor, deliveries and entertaining.
Thanks To Our Faculty
The Faculty of any educational event or school is the critical component of the success for its attendees. At the BALLOONstitute, we are proud to provide you with this outstanding faculty teaching a variety of well-rounded classes in all skill levels.
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Faculty and Classes are subject to change without notice.
Jean Eddy, CBA
Jean Eddy
Jean Eddy, CBA owned and operated a successful balloon decor and delivery business, Festive Options Balloon Company, for 15 years before teaming up with Pioneer Balloon Company as a field service representative in Northern California and Nevada in 2000. This position has given Jean the opportunity to share her talents, experiences, and knowledge to many future and present business owners. Jean’s creations have been published in “Balloon Images” magazine, and she’s even had a video produced that teaches her unique technique for creating canopies. Jean has had the opportunity to share her ideas and work with balloon professionals from around the world at conventions and events such as Balloon Camp, FLOAT, Ballooniversity, and the International Balloon Arts Convention as a staff member and teacher. |
Captivating Designs for a Dream Celebration! |
| Everyone loves a party! In this class Jean Eddy, CBA, will demonstrate how to turn an ordinary space into an unforgettable celebration, by using Qualatex Starpoints and Tapers, to create dazzling, memorable and fun - filled décor for Weddings, or any Holiday party!!! This class will help you please your customers while you learn new techniques, enhance your creative spirit, and maximize your bottom line! |
| Gothic Gala |
| With the increasing number of Halloween parties for both children and adults, there’s an ever-increasing market for balloon decorators! Jean Eddy, CBA, will show you how to “Cast a spell” on your customers with Qualatex Gothic Tower, Dapper Dracula, and the Dancing Aliens that are sure to thrill and surprise …“Treat” your self to increased Halloween Sales! |
| Perfectly Profitable Party Packages! Part 1 |
Come join Jean Eddy, CBA, while she shares great ideas on selling Party Packages in all themes!!! This class will focus on marketing, profiting, and selling more to customers who feel overwhelmed when planning an event. Don’t just sell them a few centerpieces sell them an entire Party Package!!! |
Creating Party Packages! |
| Now it’s time to put “theory” into practice!!! Join the fun in creating your own Party Package: Baby, New Year’s, or Birthday!!! Jean Eddy, CBA, will have all the supplies available for you!!! Don’t miss this fun, in class, “competition”, with fellow Balloon Professionals. You’ll be surprised and amazed as to what you create for a Party Package!!! |
Mary Queen Rouse
Graham & Mary Queen Rouse
Mary Queen has a long history as both a balloon professional and an event planner.
RIBS - (Rouse Internal Balloon Structures) BEYOND FANTASY FLOWERS - You will learn new ways to use internal structure ("Fantasy Flower") techniques from the man who invented them and who also coined the term "Fantasy Flowers". In fact, you will learn how to turn those techniques into elegant abstract sculptures that can awe your customers. LITE-SCULPTURES - Then the class will move on to "Lite-Sculptures". Graham's patented Lite-Sculpture techniques produce balloon sculptures of equally awesome elegance but even more sophistication and mystery. BUILD BUSINESS - Finally, create exceptionally simple and elegant sculptures of your own. Take them home and start a new area of balloon art in your business.
Rouse Speed Graphics
BUILD BUSINESS - Get hands-on expeience by helping to build a Rouse Speed Graphic in class. Then, go home and build bigger profits with your new skills.
Rouse Squared (The GRIDZ Are Coming!) BEYOND STEEL SQUARES - Metal, square grids for balloon frameworks have been available around the world in a variety of forms for more than a decade. Non-metal options have been hard to find; but, that is no longer true. MEET THE OPTIONS; HANDS-ON - Meet and get to know two brand new, square grid, balloon decorator systems and matching new techniques. One is soft. One is stiff. Both are square. They work together under three Rouse patents to place you on the forefront of balloon technology today. BUILD BUSINESS - Take home friendly new tools, new skills, insider knowledge & 10 designs to prime the pumps of your balloon imagination and spark new sales.
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Emma Alvarez
-- Founder and President of the Mexican Balloon Association
-- Inventor of Link-O-Loon balloon (patent holder)
- Owner of a wholesale Balloon Business which is well known in Mexico and among American people related to the Balloon World since 1985
- Instructor for 20 years in Mexico, USA, Latin America
-Distributor for major American manufacturers: Conwin, Western Enterprises, Qualatex, Betallic Balloons, Classic Balloons Corp., Conver U.S.A.,CTI, FPC, Heat Sealer, Party Deco and more.
-Editor of the most important Balloon Magazine in Spanish in Mexico.
BASIC COURSE
The key to a successful professional Balloon decorating career is a strong solid basic foundation. Learn to be a professional in the industry and distinguish yourself from non-pros.
You will learn step by step in an quick and easy way the basic skills and principles of the marvelous BALLOON WORLD.
You will learn:
- How to inflate, size and knot latex balloons. (without hurting your fingers)
- Basic equipment for working with balloons. (both air and helium)
- Difference between latex and foil. (sizes, brands, indoor and outdoor, etc)
- How to build a PERFECT garland, column and arch.
- Air or Helium? When to use one or another.
- California Law – the facts
- Importance of Party theme.
- Colors.
- How to quote – basic formula
ALL LEVELS ARCHES
If you are a Balloon Decorator, you need to recognize the different trends in the market. Did you know that manufacturers design new balloon types, new techniques and new accessories continuously. We must be alert and know these trends so we can in turn share with our customers.
Distinguish yourself from the competition by offering the latest and greatest ideas and designs in your decorations. Your customers will always come back to you!
In this class you will learn to elaborate many different modern arches with different types and balloon combinations. Add to your portfolio these modern techniques and ideas.
FOIL FOR EVERY OCCASSION
Foil balloons are more attractive than latex balloons because their shine and the fact that they last longer of course. Nowadays, there is a huge variety of forms, designs and sizes that allow us to create fantastic designs with a little imagination.
Come and join us to let those creative juices run wild. Learn how to create easy yet AMAZING foil elements which customers buy easily.
Andrea Zettler
Andrea Zettler
A former Elementary Education teacher, Andrea has been in the balloon industry for 30 years. Along with her husband Mark, in 1998 purchased BALLOONS and Parties Magazine, the foremost trade publication for the balloon industry and holds the position of Managing Editor. She has been an instructor of balloon décor and centerpiece designs at the Eastern States Balloon Symposium, Jubilee Conventions, the Event Solutions Expo, the International Balloon Association Convention, and is a partner and organizer of The All Star Revue Balloon Convention as well as an instructor. In their retail business, Life O’ The Party, Andrea is the Art Director, specializing in centerpiece design and foamboard décor. More on Andrea and her work together with Mark is included in Mark's biographical information below. |
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Foamboard FANTASTIC!
Everything you ever wanted to know about foamboard but were afraid to ask. Let Andrea show you how to make the best use of this versatile art product. You will learn cutting techniques, painting, glittering, stenciling, simple mitering techniques, scoring; tools to buy and lots more. If you ever wanted to work with foamboard, this is your best chance to learn how.
Bar/Bat Mitzvahs – You CAN Do This
Is the fear of the unknown keeping you from selling in the lucrative Bar/Bat Mitzvah market? Fear no more. Come and learn the tips and tricks and you’ll be designing and successfully selling for these events in no time. Andrea will review basic religious principles, glossary of terms, selling techniques and show lots of great designs she has created over many years of producing for Bar and Bat Mitzvah events.
Mark Zettler
| In 1980, Mark founded Life O' The Party to provide novelty entertainment, singing telegrams and balloon deliveries. The business was started with just a gorilla suit and a telephone. Today, Mark along with his wife Andrea, run one of the oldest and largest companies of its kind in the New York/New Jersey metropolitan area. Life O' The Party (http://www.lotparty.com) , along with their other company, Balloonacy now offer balloon décor and deliveries, novelty telegrams, DJ's, wholesale balloon supplies (http://260balloons.com ), and hundreds of party entertainers. |  |
He is the Publisher of BALLOONS & Parties Magazine, the oldest and most popular magazine in the history of the Balloon Industry. The magazine is now an online publication at http://www.balloonsandparties.com . He is also a partner and founding organizer of The All Star Revue Balloon Convention as well as an instructor.
Mark and Andrea have been dedicated to events for balloons, décor and entertainment for the past 30 years, hence their desire to help others in the balloon industry by forming The BALLOONstitute.
An ISES (International Special Events Society) member since 1997, he has served on the New York Metro Board for seven years, including President during the Chapter’s first ever Chapter of the Year honors. Mark has also served the IBA (International Balloon Association) first as 2nd Vice-President then as International Convention Director for two years.
As an instructor Mark, along with his wife Andrea, has been teaching across the USA for fifteen years on balloon arts, Bar and Bat Mitzvah events, marketing and more. He has been a guest speaker for ISES at Eventworld in Hollywood, CA, at the first ever Event Solutions Expo in Baltimore, MD, and for the Philadelphia and Syracuse ISES Chapters, as well as at the Eastern States Balloon Symposium, Jubilee Conventions, Transworld Conventions and the International Balloon Association Convention.
No Frou-Frou Without Due Due (Due Diligence that is!)
Sure, you can make great balloons and build a pretty arch, but how do you sell these items over and over? How do you market your business in the 21st Century? Is keeping your books current a problem? Do you really understand the power of Facebook or Twitter. Do you have a Web site and really use it to its fullest potential? If any of this sounds confusing, let Mark help you sort it all out in this fast paced class of what you need to know to organize and energize the business side and online side of your company.
Your Pictures Are Worth Thousands of Dollars
Cameras are everywhere today – in your pocket, in your phone, online, offline - its hard to keep up! But many of these choices are not always the best option for you to take truly great pictures of your work. Pictures really do speak volumes about your designs, so if your photos don’t look good YOU don’t look good. Let Mark help you raise the level of your design work simply by showing you how to take great photographs every time. Bring your camera and let’s learn to take great photographs together.
Colin Stewart
COLIN STEWART, along with his wife Jeannie, started their business 21 years ago, in Tottenham, Ontario, Canada, just north of Toronto. Although it started out as STEWART*s Country Craft Shop, selling homemade crafts at craft shows and a local flea market, it rapidly evolved into a full service Professional Balloon Decorating company. It quickly changed direction and its name to STEWART’s Baskets & Balloons.
While starting the business, Colin continued his profession as a Computer Sales Rep for the second largest computer company in the world, Digital Equipment. After graduating from College in Computer Technology, Colin started with Digital as a Field Service Engineer, eventually transferring to Sales, to do what he does best, Sell!! He became the top sales rep in Canada while at the same time getting the balloon business off the ground. Eventually STEWART*s Baskets & Balloons demanded more time, making it necessary to leave Digital and operate SBB on a full time business. The high level sales training that Colin received at Digital and his natural ability to *sell ice to Eskimos* would become the foundation of SBB*s success today.
Due to the quick growth in the corporate decor side of the business, it was necessary to close the party store and concentrate on this area. Within 5 short years, SBB was providing large scale decor for major malls in Southern Ontario. This work, along with the impressive Portfolio it created, led to pictures being published in IMAGES and pictures along with articles published in Balloons & Parties Today magazine, as well as involvement in the Jubilee Balloon Arts Convention. STEWART’s Baskets & Balloons was voted number 1, two years in a row, winning their International Balloon Artist of the Year Award. This also provided Colin the opportunity to run Large Sculpture courses in both Canada and the United States.
In order to expand and grow the decor business, SBB started to move into the Grocery Market space, providing seasonal decor everyday for the past 15 years across Ontario.
Another important side of SBB is the manufacturing side, which produces, RELI-A-DROP, a balloon drop net system for the Canadian market. RELI-A-DROP is available through Pioneer Balloon Canada and comes in 4 popular drop sizes for 100, 200, 500, and 1000 balloons. It is Colin’s next goal to grow RELI-A-DROP into the global marketplace.
Colin’s started his latest endeavour this year teaching what he does best. He launched ‘Balloon Tour 2011’, a three day hands-on Balloon Art educational seminar. It has already made 3 very successful stops in Canada and most recently in Brooklyn, New York. He is currently planning on 3 more Canadian locations as well as a number in the US.
Colin’s artistic flair and over 21 years of hands-on industry experience come together to provide an information-packed educational seminar that will prove to be a valuable investment in your business.
Murals & Logos
Corporations love their identities and their “brand” image. Nothing says who they are better than their company logo. There will be an overview of how to construct Letters and Corporate Logo's and making a Themed Mural to create a beautiful Backdrop. In this double period class you will also learn the world of really SELLING to the likes of Wal-Mart and the Grocery Marketplace. You will discover these artistic sculptures are an easy sell all year long!
Large Scale Sculpture Creation – MALL STYLE!
Ever wonder how to create those huge balloon sculptures? Learn how from Colin, a master of large scale décor in stores, malls, floats and stages. In this double period class, see how the new tapers create High IMPACT displays!! We will design a Large Sculpture to scale and learn how to rig these HUGE 40 foot + tall displays WITHOUT “sometimes” even leaving the ground. Colin will truly have you thinking BIG after you take his class.
Net Results - Netting Isn’t For Balloon Drops Only Anymore.
Dance floor canopies and even walls of balloons can be constructed using simple techniques and the right netting product. Silver Rainbow Company has just such a net. Come learn from new instructor Scott Johnson, a master of balloon drops, who in the past year has dropped over half a million balloons! Professional Balloon Drop rigging, sales tips and all your questions will be answered. You will also participate in a special hands-on segment, creating a near instant EZ-Professional Dance Floor Canopy, tunnel entrance and more.
Denise (Fassnacht) Good opened a tool/party rental business in 1986. Soon after, she recognized an opportunity and need for offering balloon decorating services to the special event industry. She was a charter member and later president of the Indiana Balloon Network, a Master Balloon artist and CBA. In 1998, she sold her rental business to become a full time balloon decorator. In 2003 she partnered with Joy DePoy and launched an ecommerce business selling DIY themed centerpiece kits and supplies. The concept of staying with the basic has enabled them to offer a website where you can choose multiple options and place your order from their web store. They have a wholesale division for those that qualify. Denise manages day to day operations at their 7000 square foot warehouse and Joy works full time from her home as a web master and website developer.
Dreaming of Themes The Easy Way
Beginners Class – Denise will be demonstrating three basic and distinct centerpiece designs that she has sold thousands of times over. To keep them fresh for your clients, Denise will reveal how easy it is to make simple changes to the theme by adding and altering many different enhancements. The art of repetition and keeping it simple saves your hard earned dollars in both labor and inventory, resulting in higher profits to your business. This class will give you the confidence to begin promoting themed centerpieces or expand the themed line of décor you may already be selling. (Each class size is limited to the first 20 attendees)
Gary paid his way through college by performing magic and entertaining with
balloons. After graduating from Auburn University with a degree in
electrical engineering he decided he didn’t want a real job, so he opened a
balloon store. His company offers balloon décor, sculptures, character
deliveries, gift baskets and special effects with balloons for the southeast
regions of the USA. Gary is also the creator of the Balloon Calculator, the
greatest software program for balloons ever!!
Twisting 101
Not sure what to do with those “non round” balloons. Come to this class and
see what it’s all about. You will learn the various twists to add to your
arsenal of tricks. You will be amazed at how easy it is when following along
in this hands-on class. A novice at twisting? No problem! Gary will have you
creating advanced sculptures in no time. More advanced already? You’re in
luck, as Gary will be working with complex designs and figure as well.
Increase your profits by expanding your skills. Come join this fun filled
hands-on class.
Deco Twisting 101
Looking for a way to upscale your décor? Join in this class where the rounds
and non-rounds learn to get along! You will learn to incorporate the
non-round into your classic round décor. Let Gary show you how to increase
perceived value which leads to greater profits. Learn to make those designs
that are sure to dazzle your clients by learning how to add little details
that make all the difference in the world using non round and round balloons
together.
Keep Up To Date:
- Check back at this site often for updates http://www.balloonstitute.com/2011
- Follow us on Facebook: http://www.facebook.com/BALLOONstitute or
- Follow us on Twitter ( https://twitter.com/BALLOONstitute )
- Contact us at by phone at 201-441-4224
- Contact us by fax: 201-342-8118
- Contact us by e-mail: info@balloonstitute.com
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